Some people have classified this industry as a passing phase but little do they know, it is a thriving market that has produced exceptional companies such as Muscletech, Gaspari Nutrition, Universal Nutrition to name a few and so many more outstanding companies in a formidable industry that for some years was plagued with a lot of “fly by night” operations. That has changed. Just go to the Arnold Classic and you will experience the seriousness and the devotion to the growth of the sports supplement industry. The sports supplements segment was worth $1.1 billion in 2007 and will reach an estimated $1.9 billion in 2008. This should reach $2.3 billion in 2013, a CAGR of 4.0%.

(more…)

As we enter the final stretch of 2009, I wanted to discuss the tremendous year CELLUCOR has had internationally. One of our defining moments has been our commitment to establish our product line in the European market and to vigorously pursue the tremendous task of getting all of our products formatted and accepted into the EU. Even though everything is under the EU banner, each country has separate laws that they abide by in order to get the product into the market. We found a well established distributor for the European market whose commitment to our business format is solid.

(more…)

I recently ran into a friend in NYC who I had not seen in a while. During our game of catch up, I told him I was working for a supplement company called CELLUCOR and he immediately interrupted me with, “You mean CELLUCOR, the company who created the product R3? “ I answered, “Yes!”

(more…)